YI WEI LAI

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Hi! πŸ€ΈπŸ»β€β™€οΈ

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My name is Yi Wei Lai. I am a fashion professional who specialises in Imagery and Visual Communication with a background in Fashion Styling and Applied Psychology in Fashion. I am fueled by my passion for understanding the intricacy of fashion phenomena and determination to turn information into action. My practices focus on the visual strategy development for brand communication with its target consumers.

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Fashion Styling

Visual Analysis&Strategy

Art&Creative Direction

Trend Research&Development

Visual Research

Fashion Culture Study

Fashion Semiotic Study

Visual Communication

Visual Merchandising

Applied Psychology

Data Application

Consumer Insights